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Tirolese Design

This story appeared in the Hamilton Road Area Business Association's Spring 2000 Newsletter and on their website around the same time.
This was at Ana's old location. She no longer works from this location.

Ana Tirolese Design and Graphics

Story and Painting by Ingelbert Lievaart II

Ana Tirolese Design and Graphics
423 Hamilton Road
I'm sitting in Ana's office among computers, files and more computers. She has her office in the back of her brother's computer repair shop and we're chatting over tuna fish sandwiches her mom brought by. There's a real feeling of a family business here and the atmosphere is a combination of thriving productivity, creativity and entertainment. Her niece is watching Scooby-doo just outside her office door.

These days, the computer is her palette, creating incredible web sites, corporate presentations and all the things a graphic designer would do in this multimedia millennium. Working on her latest project, I watch as a doctor in Amsterdam contacts her via ICQ and a truck driver somewhere in Texas discusses a logo he wants on the side of his rig. It amazes me that she can provide technical advice and share her expertise with two people at the same time over 5000 kilometres apart! She is very modest in her description of herself as I glance at awards, diplomas and plaques and hear about her previous businesses and experiences.

Her life in this present situation is a result of a choice she made four years ago to spend more time with her family, especially her son, Alexander. She says she enjoys a slower pace these days, but I've yet to see her slow down.

St. Joseph's Health Centre was her last business location where she created presentations for doctors and professionals in the health care world for conferences and meetings around the world. Slide presentations, illustrations, posters, brochures and even speeches! These connections and contacts are still her main clients today. The AGM of The Canadian Urology Association was held in London in 1999 and Ana created their conference materials including posters, programs, promotional brochures along with the slides and electronic presentations.

When Ana speaks of her years in Toronto, her face brightens. Although living a more active and competitive life, she clearly enjoyed the pace and style a big city has to offer. She began as a free-lance artist. Her connection with Freelancer's Unlimited, an agency that supplies industry with creative professionals, kept her quite busy. It wasn't long until companies started offering her work. Nationwide Advertising utilized her skill as a troubleshooter while CRV Publications took her aboard as an Art Director. She would design and layout magazines, pick and size photographs, commission illustrations, design and assemble ads and special promotions, coordinate the art department, hire other artists a well as use her own illustration and art. She worked for a magazine, Performing Arts in Canada, as a free-lance art director which included the complete design and layout, from concept to finished art. Her work can also be seen on our own newsletter The HRABA Journal and, soon, our new web site, which is nearing it's completion.

Chances are you'll see Ana's work at many charity events such as the Big Sisters of London Barbara Rankin Golf Classic T-shirts, as well as helping with programs and fund raisers. She's a board member of the London Youth Symphony and also helps with their fund raisers. Ana also takes on one or more co-op students each year and believes strongly in encouraging young people in their career pursuits. She is very proud of “her students”.

Here are some quotes from a letter written by Angela Verkaik who gives some insight of Ana on a business as well as on a personal level:

“You are a truly great role model, not just for me, but for others...” “You...made me feel at ease.” “I have learned so much due to the fact that you are an amazing teacher.” “[The job placement] not only helped educate me in the business world but also helped me find a great friend.”

These quotes also reflect my own impressions working with Ana on the newsletter, web site and some of my own projects. The HRABA is fortunate to have such a talented and kind member.

 

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Your investment in web design, graphic design and database media products has one purpose: to get results. Choose a partner that understands that true success is defined by measurable outcomes.

Corporate clients appreciate thoughtful, creative, process-driven solutions and support delivered with enthusiasm, punctuality and excellence.

The AT CREATIONS team has been servicing the needs of corporate, resort and e-learning clients since 1996. Review our portfolio for samples of our work. Discover the range of our services. Contact us and meet a partner committed to your success. How may we help you?

Selecting a web designer for your project can be challenging, especially if your areas of expertise are far from the realm of digital media technology. Our role in your web design project can be strictly advisory or we can manage the entire project from targeting and planning to development, deployment and maintenance.

Define
An effective web site starts with careful planning. Who is the intended audience? What information will the site provide to non-intended visitors (like your competition)? How can your organization grow into a mature, effective web site within the budget allocated? We can help you focus your goals and manage your expectations for results.

Design
In many cases the first impression the outside world has of your organization is your web site. It should not only be cohesive with your other marketing pieces, it should be a professional and accurate representation of your culture and mission. We apply thoughtful consideration to the design of your web site, from graphic design elements to navigation and usability.

User interface (UI) design firm AT CREATIONS is located in London, Ontario, Canada. Although AT CREATIONS serves many types of clients, its strongest experience is in healthcare information management systems interface design.

The AT CREATIONS process includes user interviews, information architecture (IA), interaction design (ID), inventive and comprehensive rapid prototyping, usability testing, and meticulous project management. AT CREATIONS also provides hosting services, and designs strategic marketing communications and trade show promotional materials.

User interface design, as practiced by AT CREATIONS founder Ana Tirolese, R.G.D., centers on people and their workflow. In her ethnographic user research, her sympathetic and experienced interviewing style puts subjects at ease and encourages them to collaborate in the design process. Her stakeholder analysis is incisive, and her recommendations actionable and affordable.

A user interface designed by Ana Tirolese is characterized by a crisp, beautiful appearance, sophisticated colour palettes, high usability and usefulness. The goal of her user interface design process for software is that people will be able to "...do work, not run software."

Deliver
Through AT CREATIONS you access an experienced team of web, design and marketing professionals. Your project will be managed professionally—from planning and design through testing, launch and maintenance.

Creating an identity and consistently maintaining it are critical to branding and marketing success. Our team includes designers with varying disciplines, managed to create the right first and lasting impression for your organization.

Our mission is to provide an intelligent, measured and thoughtful approach to design and marketing in web, multimedia and print. With a broad range of promotional, technical and creative resources at our disposal we can customize a solution that is appropriate for our client.

AT CREATIONS is CEO Ana Tirolese's continuation of Tirolese Design and Graphics, founded in 1996. AT Creations was founded in 2005 to address the needs of the resort marketplace and now has incorporated the resources of Tirolese Design and Graphics.